Every organization wants to rely on software to improve production times, access information from anywhere on any device connected to the Internet, need to have detailed control of their current and potential customers, offer their products to promote them on the Internet in an innovative and Which impacts the consumer. With these concerns arises the need to buy a finished product and adapt the company to this product or start a process to develop custom software and adapt it to the company, the points that we have to analyze are the following:
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